How to post on Instagram & Facebook at the same time!

Which social media platforms should you post on? If you are thinking about posting on Instagram and Facebook, how will you have time for both? Do they have to be all different content? All great questions and the simple answer to that dilemma for smaller businesses is to plan the look and feel of your posts for Instagram and cross-share to Facebook.

Now, this might sound even more complicated, but it is straightforward once you set it up! We want to share a couple of hacks to make life on social media a lot easier.


Link your Instagram and Facebook Accounts

First of all, make sure your Instagram account is linked to your Facebook account. You can do this through your Instagram account

  • Open the Instagram app and go to your profile.
  • Tap the menu icon (three horizontal lines) in the top right corner.
  • Go to “Accounts Center” (image 1).
  • Tap on “Sharing across profiles“(image 2).
  • Add your Facebook account here (image 3).

Now that the accounts are linked, let’s look at two of the ways that we can plan for posting on Instagram and cross-share to Facebook.



Posting on Instagram

Upload an image as normal and add text, hashtags, emojis, tags etc. Just before clicking on the tick sign (to post the content), scroll down to see “Share to Facebook”.


Here you will have the option to cross-share to Facebook by simply moving the slider over to the right. This method will automatically post the same content to Facebook.


Meta Business Suite

Meta Business Suite is a tool that allows you to create posts, cross share and schedule them ahead of time for both platforms.


This will allow you to see all messages and notifications in one place. Another feature of this tool is Insights, which provides you with information on who your customers are and the best time to reach them.


The calendar displays all scheduled posts and is a visual aid on where there may be gaps to be filled or posts that may benefit from being distributed differently, especially if you are focussing on a gorgeous grid within Instagram.


Again, the Instagram account must be linked to the Facebook account.


After this step is completed, you create posts that contain text and photos or videos. These posts can then be published straight away. Or another option is to schedule the post to be published at a different time or day in the future. Scheduling posts can be a great use of time, where all posts for the week/month are scheduled in advance, freeing up time for the rest of your to-do list!!


social media guide posting on Instagram


Similarly, stories can be created in Meta Business Suite and cross-shared on both Instagram and Facebook. In Business Suite there is potential to plan and schedule numerous posts and stories for posting on Instagram and Facebook hours, days or weeks in advance. Imagine that …. A month worth of content created and scheduled and ready to rock … #socialmediagoals


Transform your social media management woes into wins with the support of our dedicated sidekicks! Unleash the full potential of your online presence – book a call with us now and experience a seamless journey to effective social media management.

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