The Challenge
The client sought to transition from a traditional telecommunications provider to a data-driven retailer. However, data literacy was low, and transparency between departments was limited. Key teams lacked the insights needed to track and optimise performance effectively. The primary challenge was to establish a robust framework for data transparency that would empower teams to leverage insights for improved decision-making and operational efficiency.
Solutions
Data Quality Framework: We designed and implemented a comprehensive data quality framework to ensure accuracy, consistency, and reliability across all data inputs.
Tech Stack Modernisation: Introduction of databricks to the business, enabling automation and real-time data processing to support the client’s evolving needs.
Interactive Dashboards: Intuitive, interactive dashboards built with Power BI were developed to centralise data, break down silos, and offer actionable insights tailored to each department’s specific needs.
Business Impact
Enhanced Ecommerce Performance: The transformation allowed the company to reallocate budgets strategically, prioritising the most effective marketing and sales channels. This shift significantly boosted online sales of mobile plans and broadband services.
Improved Conversion Rates: New processes and personalized follow-ups for lead management led to higher conversion rates and better customer engagement.
Increased Customer Retention Rates: Implementing dashboarding significantly boosted customer retention rates by providing actionable insights and enhancing user engagement.
Revenue Impact
+1.4% Revenue Uplift
+2.6% Conversion Uplift
+3.2% Retention Rate