About Great Escape Rooms
Great Escape Rooms offers immersive and engaging escape rooms in Galway, providing exciting challenges for friends, families, and teams. To enhance their online presence and attract more visitors, we developed a new website, implemented targeted Google and Meta ad campaigns, and captured some on-site content to use on social media.
Challenge
Despite being a well-established escape room experience in Galway, Great Escape Rooms faced several digital challenges:
- An outdated website that did not fully showcase their immersive experiences.
- Limited online visibility, making it harder to attract new customers.
- Low conversion rates due to a lack of optimised digital marketing campaigns.
- A need for high-quality visual content to enhance engagement and branding.
Strategy
Website Revamp: Designing and developing a modern, user-friendly website to improve navigation, showcase escape rooms effectively, and boost online bookings.
Targeted Digital Advertising: Running strategic Google Ads and Meta Ads to increase brand visibility and drive high-intent traffic.
Content Creation: Capturing engaging photo and video content on-site to highlight the immersive experience and improve marketing assets.
SEO & Performance Optimisation: Enhancing website SEO and ad targeting to ensure maximum reach and conversion.
Execution
Website Development:
Built a responsive, visually engaging website with a streamlined booking process.
Optimised for SEO to improve search rankings and organic traffic.
Google & Meta Ad Campaigns:
Launched targeted Google Ads to capture users actively searching for escape rooms in Galway.
Developed engaging Meta Ads (Facebook & Instagram) to reach a broader audience and drive bookings.
Continuous optimisation of ad performance based on real-time data.
Content Capture & Branding:
Conducted an on-site shoot to create high-quality images and videos.
Used this content across the website, ads, and social media to enhance engagement.
Results & impact
Modern, User-Friendly Website
We successfully designed and launched a visually engaging, mobile-responsive website with a streamlined booking system. The new site effectively showcases the escape room experiences, improving the user journey and making it easier for customers to reserve their adventures.
Google Ads Success
By implementing a highly targeted Google Ads strategy, we improved visibility among high-intent users searching for escape rooms in Galway. The campaign achieved a conversion rate of 7.1%, ensuring a strong flow of bookings.
With a cost per conversion of €7.51, the ads effectively generated new customers while maintaining cost efficiency. The campaign delivered a return on ad spend (ROAS) of 7.45, demonstrating its profitability and overall effectiveness.
Meta Ads Growth (Facebook & Instagram)
Our engaging Meta Ads helped reach a broader audience, introducing new customers to Great Escape Rooms. Through continuous ad optimisation, we maximised engagement and improved conversion rates, ensuring a strong return on investment.
Overall, the combination of a revamped website and strategic ad campaigns positioned Great Escape Rooms as a top choice for immersive entertainment in Galway, enhancing both brand awareness and customer bookings.