Wednesday 13th August 2025 | 10am Dublin/London GMT+1
Who is it for?
Any business with more than 500 customer records
AND
Retail businesses with e-commerce operations, as we will be sharing real-life examples from the retail sector
Where is it?
Online webinar
In this webinar, you'll gain practical, real-world insights into how marketing, data, and AI are intersecting to drive smarter, more efficient strategies in 2025 and beyond. Here's what you'll walk away with:
Key Marketing Trends for 2025
Understand the major shifts shaping the marketing landscape — and what they mean for your business.
Real-World Case Studies
Learn from businesses in the retail sector across Ireland and Australia that are using data and AI to transform results.
Consent Management & Data Accuracy
See how evolving privacy standards impact data quality — and what you can do to stay compliant without sacrificing insight.
Building a Single Source of Truth
Discover how to unify your data sources to eliminate silos, improve reporting accuracy, and power better decisions.
Founder & Creative Director
The founder of Sidekick Media and our Digital Marketing Specialist and Strategy Ninja. Dorothy successfully established and grew numerous sales and marketing teams throughout Ireland over a period of 15 years, and in her previous businesses has worked on digital projects for leading brands such as Chopped, Four Star Pizza and events such as Light Up Galway & Holistic Fest. Dorothy has a Masters in Marketing from NUI Galway.
Head of Data Strategy
A seasoned digital and data strategy professional, Alex has spent over 11 years guiding organisations toward smarter growth—crafting strategies that turn insight into impact, and partnerships into lasting success. His work has shaped projects for the Australian Government, European Union, Virgin Airlines, and Coles, among others. Beyond the data, he finds balance in quiet moments of meditation, the rhythm of a hiking trail, and the wonder of exploring our planet.
In just 1 minute, discover how data-ready your business is—from measurement to AI driven automation.