The announcement in Summer 2022 by Instagram Head, Adam Mosseri that the platform is on its way to becoming a predominantly video-sharing app, due to its increase of users posting short format videos on Instagram (Reels) has marked a major transition in the world of business. The rise in videos started in 2020 when reports … 4 Key Reasons Why Video is Essential for Growth on Instagram
With Instagram’s recent announcement that they are ‘no more a photo-sharing app’ let’s talk about how to level up our video skills with, you guessed it – Instagram reels! So what even are Instagram reels? Think TikTok but on Instagram. They are a new way to create and discover short entertaining videos on Instagram. The … How to Take your Instagram Reels to the Next Level
Hashtags are ingrained into the very makeup of almost every social platform. A fundamental understanding of how to use hashtags on Instagram is paramount for creating an online social media presence. Firstly, what are hashtags? Instagram hashtags are a way to group together conversations or content around a certain topic, making it easy for people … How to use Hashtags on Instagram like a Pro
If you’re a business owner, then you know how important it is to increase your online sales. You can see what’s working and what isn’t by looking at your analytics data, but if you don’t have any time for that either – this blog will help! Many business owners are struggling to keep up with … 5 Key Tips to Increase your Online Sales
You’re probably wondering, what’s the best way to build trust? Well I’m here with good news! You can claim your business Google my Business or on Google Maps. What does this mean for you exactly? It means that when potential customers are looking online they’ll be able to find your company. They can then visit … How Google my Business can help your website
I know… the thoughts of reels are probably making you want to stop reading already! Trust us, we are here to make this very very easy! First of all, let’s look at why reels can help your business. Short videos became hugely popular through TikTok. Instagram then introduced reels into their platform to compete with TikTok … How to make reels work for you
This can be a very frustrating topic, especially if the answer is no! Let’s sort that out today by looking at 3 main areas where people get a little stuck. Are you consistent? Am I consistent? Well, I’m consistently busy working in my business so I don’t have time to be consistent on social media … 3 reasons why you are not getting sales on social media
Which social media platforms should you post on? If you are thinking about posting on Instagram and Facebook, how will you have time for both? Do they have to be all different content? All great questions and the simple answer to that dilemma for smaller businesses is … plan the look and feel of your … Can I post the same content on Instagram & Facebook?
So what are buyer personas and how are they relevant to your business? Instead of focusing just on WHAT you are selling, it’s just as important to focus on WHO you are selling to. A great product may still struggle if you are trying to sell to the wrong person. This is where buyer personas … Why you should be using buyer personas
So how do they work? A chatbot is an artificial intelligence that interprets your message and searches for a possible answer in the content. What chatbots can do is dependent on the version set up. Simple:Designed with simple script to match keywords and phrases and offer predefined answers to the users. This is done by … How chatbots will revolutionise the way you do business on your website