Social Media

Advantages and disadvantages of the main social media platforms

Brand development is all about finding a voice that best represents your brand and at the same time, a language that resonates with your target audience. The tricky aspect of developing this brand language is figuring out the variety of tones that make the most of the different social media platforms This variance can not Advantages and disadvantages of the main social media platforms

4 Key Reasons Why Video is Essential for Growth on Instagram

The announcement in Summer 2022 by Instagram Head, Adam Mosseri that the platform is on its way to becoming a predominantly video-sharing app, due to its increase of users posting short format videos on Instagram (Reels) has marked a major transition in the world of business. The rise in videos started in 2020 when reports 4 Key Reasons Why Video is Essential for Growth on Instagram

How to Take your Instagram Reels to the Next Level

With Instagram’s recent announcement that they are ‘no more a photo-sharing app’ let’s talk about how to level up our video skills with, you guessed it – Instagram reels! So what even are Instagram reels?  Think TikTok but on Instagram. They are a new way to create and discover short entertaining videos on Instagram. The How to Take your Instagram Reels to the Next Level

How to use Hashtags on Instagram like a Pro

Hashtags are ingrained into the very makeup of almost every social platform. A fundamental understanding of how to use hashtags on Instagram is paramount for creating an online social media presence. Firstly, what are hashtags? Instagram hashtags are a way to group together conversations or content around a certain topic, making it easy for people How to use Hashtags on Instagram like a Pro

How to make Instagram Reels work for you

I know… the thoughts of reels are probably making you want to stop reading already! Trust us, we are here to make this very very easy! First of all, let’s look at why reels can help your business. Short videos became hugely popular through TikTok. Instagram then introduced reels into their platform to compete with TikTok How to make Instagram Reels work for you

3 reasons why you are not getting sales on social media

This can be a very frustrating topic, especially if the answer is no! Let’s sort that out today by looking at 3 main areas where people get a little stuck. Are you consistent? Am I consistent? Well, I’m consistently busy working in my business so I don’t have time to be consistent on social media 3 reasons why you are not getting sales on social media

How to post on Instagram & Facebook at the same time!

Which social media platforms should you post on? If you are thinking about posting on Instagram and Facebook, how will you have time for both? Do they have to be all different content? All great questions and the simple answer to that dilemma for smaller businesses is to plan the look and feel of your How to post on Instagram & Facebook at the same time!